NLP

Housing.com Takes A Leap With Natural Language Processing-Based Search For Users

Leading real estate portal, Housing.com has used analytics to heighten the level of quality it rolls out to its users. The portal has delved deeper into Natural Language Processing (NLP) to ascertain what prospective homebuyers and tenants are looking for and to deliver the best search experience. In a short span of time, 70% of users have been using NLP and it has been an instant hit.

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Enriching End-User Experience With Verified Listings

Contributor: Yasir Shamsi

Housing.com has come far in showcasing properties to its end user in the most desired way. The focus has always remained on sharing details that matter most while making a decision on either buying or renting a property.

Technology has played a very strong role in shaping up Housing.com, every property is collected using an in-house Android app which records every single detail.

Listing Collection App – The process

Recording Location

A precise location is recorded on the basis of latitude-longitude to get the whereabouts of the property.

Address

Keeping in mind the importance of the address which is an identity of every property, the App has a provision to record postal address with an option to whether show it on the website or not. This step is only taken to protect the interest of our valuable clients.

Pricing

Whether the property has maintenance charges, the brokerage amount, and if it is negotiable or not, we make sure that the message is clear, so that the users go exactly as per their pocket.

Configuration and Area

How much is the space? The question which is answered in terms of numbers, built up area is mentioned with every property which is directly related to the configuration so that a layout can be visualized and the space availability in the property can be understood. Every property collected showcases the number of rooms, kitchen, bathrooms, balcony and all other entities.

Amenities

It is very important to know what facilities are available in the property you are considering to buy or rent. To make this transparent, details related to many aspects is collected from the property itself, for example, piped cooking gas, parking, garden area, gymnasium and many more, all such details are available on the website in order to help the buyer make a decision.

Photographs

The most important and actual treat to the eyes, the photos of the properties are taken by well-trained data collectors, on the basis of science. The rules of photography differ from size to shape of every room of the property. The in-house app helps to keep the exposure and tilt under control so that the quality of the photo is not compromised. All the photos taken are aligned to create a storyline for the viewers.

Once the property is live and available for viewing the broker attached can be contacted for further information.

The Secret Formula: Lesser-known Tips For Improved Web Performance


Contributor: Bhavya Saggi

There are plenty of articles around on how to set up a robust infrastructure, and even more articles on how to make it resilient and faster. But other than optimising the infrastructure and web-services,  individual web pages that are served to users must also be optimised to gain the attention of your consumers. This calls for the need for smooth content delivery and an efficient On-Page SEO. 

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The Making Of Makaan Android Instant App

In general, the native app offers a better user experience than web and we wanted to provide the best experience to our consumers. Our data show that native mobile apps give a lot better conversion rate than mobile web, so instant app became a natural choice for us and we were extremely excited when Google announced the Software Development Kit (SDK) in 2017 I/O.

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